04 Dec

Facebook in Armenia, December 2018

fb

It has been awhile since I last blogged about Facebook use in the Caucasus. Again, here is a guide to how I get these data. Click on the tags for previous rates – here’s September 2017, here is May 2018.

As of December 2018, there are about 1,400,000 Facebook users in Armenia, according to Facebook. That is 47% of the total population, and 43% of the population over age 14 (Facebook technically isn’t available to those under 13.) There is a bit of growth since May 2018 when Facebook ads estimated 1,200,000 users (40% of the population), but I would be cautious to attribute this to the Velvet Revolution. About 100,000 new Armenians join Facebook each quarter or so anyway.

As far as gender, 44% of the total male population, or 57% of males over age 14 are on Facebook. 48% of the total female population, or 49% of the female 14+ population. So there are some gender differences, but probably within the margin of error.

Just looking at the 15-24 year olds, 87% of them are on the site, 86% of young men and 92% of young women. These numbers have been fairly steady for a few years, with many young women on the site for awhile. 2016 seemed to be the big leap here.

Some trends to look for – as in the rest of the world, young people are moving more toward Instagram. Everyone is moving toward WhatsApp and other private messaging services.

17 Jun

Urbanness and Facebook in Azerbaijan

woman

Click here for other posts about Facebook use in the South Caucasus. Here is a guide to how I get these data.

Years of empirical research show that Internet use is far more common in cities than in rural areas and this continues to be true in Azerbaijan.

As of June 2018, 32% of the total population of Azerbaijan is on Facebook, 30% of the 14+ age population. That’s 44% of men and 21% of women.

60% of 15-24 year olds are on Facebook, 78% of men and 41% of women.

But, in looking at geography, 81% of all Facebook users in Azerbaijan are within 25 miles (~40 km) of the capital, Baku and if one only looks at women, 87% of female Facebook users in Azerbaijan are within 25 miles of Baku.

09 May

Facebook in Armenia, May 2018

fb

It has been awhile since I last blogged about Facebook use in the Caucasus. Again, here is a guide to how I get these data. Click on the tags for previous rates – here’s September 2017.

As of May 2018, there are about 1,200,000 Facebook users in Armenia, according to Facebook. That is 40% of the total population, and 37% of the population over age 14 (Facebook technically isn’t available to those under 13.)

As far as gender, 40% of the total male population, or 51% of males over age 14 are on Facebook. 43% of the total female population, or 49% of the female 14+ population. So there are some gender differences, but probably within the margin of error.

Just looking at the 15-24 year olds, 87% of them are on the site, 82% of young men and 92% of young women. (These numbers dropped a bit since last September).

18 Apr

Facebook in Azerbaijan, April 2018

It has been quite awhile since I last blogged about Facebook use in the Caucasus. Again, here is a guide to how I get these data. Click on the tags for previous rates.

According to Facebook, as of April 2018, around 2,900,000 Azerbaijanis, about 30% of the total population, or more accurately, 28% of the population over age 14, are on Facebook.

Over half of all Azerbaijani men (over age 14) are on Facebook (well, 55%) and 26% of Azerbaijani women (over age 14) are on Facebook. This has been the trend for as long as I’ve been tracking this.

Looking at just youth, about 56% of Azerbaijanis ages 15-24 use Facebook. 73% of males that age and 37% of females that age. In September of 2016, 58% of young men were on the site while 31% of young women were. It seems that there was a huge growth in use by young men, but much less with young women.

As always, these numbers are to be taken with a grain of salt. This is information from Facebook ads.

01 Sep

Facebook in Armenia, September 2017

I’ve written some blog posts in the past where I explain how I use Facebook ads to estimate how many Facebook users there are in a particular country. Here’s a September 2017 update for Armenia!

As of September 2017, there are about 1,100,000 Facebook users in Armenia, according to Facebook. That is 37% of the total population, and 34% of the population over age 14 (Facebook technically isn’t available to those under 13.)

As far as gender, 36% of the total male population, or 46% of males over age 14 are on Facebook. 40% of the total female population, or 49% of the female 14+ population. So there are some gender differences, but probably within the margin of error.

Just looking at the 15-24 year olds, 89% of them are on the site, 82% of young men and 97% of young women.

01 Sep

Facebook in Azerbaijan, September 2017

It has been quite awhile since I last blogged about Facebook use in the Caucasus.  Again, here is a guide to how I get these data.

According to Facebook, as of September 2017, around 2,600,000 Azerbaijanis,  27% of the total population, or more accurately, 26% of the population over age 14, are on Facebook. A year ago it was 1,500,000, 15% of the over 14 population. That’s a huge leap.

Half of all Azerbaijani men (over age 14) are on Facebook (well, 49.73%) and 22.5% of Azerbaijani women (over age 14) are on Facebook. This has been the trend for as long as I’ve been tracking this.

Looking at just youth, about 61% of Azerbaijanis ages 15-24 use Facebook. 80% of males that age and 41% of females that age. In September of 2016, 58% of young men were on the site while 31% of young women were. It seems that there was a huge growth in use by young men, but much less with young women.

As always, these numbers are to be taken with a grain of salt. This is information from Facebook ads.

Save

Save

12 Jan

Facebook in Azerbaijan, January 2017

fbig

It has been quite awhile since I last blogged about Facebook use in the Caucasus. Two interesting changes have happened: one, Facebook now also gives Instagram data and two, Facebook now reports on number of users in an average day. Thus numbers may seem lower. Again, here is a guide to how I get these data.

According to Facebook, around 980,000 Azerbaijanis are active on the site daily. That’s 10% of the total population. 14% of Azerbaijani men and 6.5% of Azerbaijani women use the site daily. As has been the trend in Azerbaijan, about twice as many men use the site as women do.

Looking at just youth, about 22% of Azerbaijanis ages 15-24 use Facebook daily. 46% of males that age and 12% of females that age. The male percentage has remained steady over the time that I’ve been looking at this, but it appears that the percentage of young women using the site has dropped. Currently, 4 times as many young men use the site than young women.

According to the same Facebook ad system, approximately 770,000 Azerbaijanis use Instagram daily – 470,000 men (10%) and 290,000 women (6%). These numbers are actually pretty close to the numbers that use Facebook.

24% of 15-24 year old Azerbaijanis use Instagram daily, 31% of young men and 17% of young women. While certainly there are likely overlaps, it does appear that Instagram is more popular than Facebook with young Azerbaijani women.

As always, these numbers are to be taken with a grain of salt.

14 Mar

Facebook in Armenia – March 2016

I’ve written some blog posts in the past where I explain how I use Facebook ads to estimate how many Facebook users there are in a particular country. Here’s a March 2016 update for Armenia!

As of mid-March 2016, there are 930,000 Facebook users in Armenia, according to Facebook. That is 31% of the total population, and 28% of the population over age 14 (Facebook technically isn’t available to those under 13.) This is a leap of 120,000 users in one year.

Women and men are pretty much equally on Facebook. There are 470,000 Armenian males on Facebook, consisting of 31% of the total male population, or 40% of males over age 14. There are 460,000 female users in Armenia, 32% of the total female population, or 33% of the female 14+ population.

Age breakdowns are possible (although please see the original post for a description of some of the difficulties in determining this). There are 160,000 13-18 year old Armenians on the site, with slightly more boys than girls. However, we do have some population data for a different age category: 15-24 year olds that is quite interesting. With 360,000 Armenian youth (15-24) on the site, we see that 82% of this age group are Facebook users! In this age group, girls are dominating, with 87% of 15-24 year old girls using Facebook and 78% of 15-24 year old boys.

23 Nov

Facebook use in Azerbaijan, November 2015

I’ve written some blog posts in the past about using Facebook’s ad data to tell us how many people use Facebook in a particular location, comparing it with World Bank population data. Please see these older post for the methods that I use.

Here’s an update. I collected this information on November 23, 2015.

In November, there were 1,500,000 Facebook users in Azerbaijan. That’s about 16% of the total population of Azerbaijan. This has not changed much throughout 2015.

Gender differences abound. In November, Facebook says that there are about 1,000,000 male Facebook users, which is about 28% of the total Azerbaijani male population. In both April and July, Facebook says that there are 510,000 Azerbaijani women on the site, about 11% of the total female Azerbaijani population. That means there are nearly 2 men on Facebook for every 1 woman (1.96 to be exact). 67% of Azerbaijani Facebook users are men, 34% are women.

When we look specifically at young people, gender imbalance is similar, although more young women are on the site certainly than older women. Of the 250,000 Azerbaijani Facebook users ages 13-18 in November, 170,000 are male and 80,000 are female, so that means there are 2.1 boys for everyone 1 girl in the teenage age ranges. We don’t have population data on this age grouping, so it is hard to compare to the total population. Note that this gender imbalance is growing larger for the 13-18 year old age group – in April and July 2015, the number of male 13-18 year old Facebook users was roughly the same, but the number of 13-18 year old Azerbaijani women has dropped from 94,000 this summer to 80,000 now.

In another categorization of young people, we again see gender differences. Of those 15-24 year old Azerbaijanis on Facebook (there are 720,000 in November), we again see gender differences. 58% of the male population of that age are on the site and 31% of the female population are, a 2:1 ratio of males:females.

We do not see these gender differences at any age level in Armenia and Georgia. Georgia is always even and Armenia is fairly close to perfectly split.

Please feel free to ask any questions and I can also play around with data on request. There is so much demographic information to mine.

16 Jul

Facebook users in April and July 2015 in Azerbaijan, according to Facebook

fb

I’ve written some blog posts in the past about using Facebook’s ad data to tell us how many people use Facebook in a particular location, comparing it with World Bank population data.

Here’s an update. I collected this information on April 3, 2015 and July 16, 2015.

In April, there were 1,600,000 Facebook users in Azerbaijan and in July, Facebook says, there were 1,500,000. That’s about 16% of the total population of Azerbaijan.

Gender differences abound. In both April and July, Facebook says that there are about 1,000,000 male Facebook users, which is about 28% of the total Azerbaijani male population. In both April and July, Facebook says that there are 520,000 Azerbaijani women on the site, about 11% of the total female Azerbaijani population. That means there are nearly 2 men on Facebook for every 1 woman (1.92 to be exact). 67% of Azerbaijani Facebook users are men, 35% are women.

When we look specifically at young people, gender imbalance is similar, although more young women are on the site certainly than older women. Of the 280,000 (or 290,000 in April) Azerbaijani Facebook users ages 13-18, 180,000 are male and 94,000 are female, so that means there are 1.9 boys for everyone 1 girl in the teenage age ranges. We don’t have population data on this age grouping, so it is hard to compare to the total population.

However, we do have population data on 15-24 year olds. Facebook says there are 780,000 Azerbaijani Facebook users ages 15-24 as of July (810,000 in April though), which is 48% of the Azerbaijani population of that age. So almost half of all Azerbaijani youth are on the site. (For comparison though, 80% of Armenian and over 116% (double profiles surely) of Georgian 15-24 year olds are on the site, so that’s a huge difference.)

But of those 15-24 year old Azerbaijanis on Facebook, we again see gender differences. 62% of the male population of that age are on the site and 33% of the female population are, a perfect 2:1 ratio of males:females.

We do not see these gender differences at any age level in Armenia and Georgia. Georgia is always even and Armenia is fairly close to perfectly split.

Please feel free to ask any questions and I can also play around with data on request. There is so much demographic information to mine.

I’ll update with Armenia and Georgia in the coming days.