14 Mar

Facebook in Armenia – March 2016

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I’ve written some blog posts in the past where I explain how I use Facebook ads to estimate how many Facebook users there are in a particular country. Here’s a March 2016 update for Armenia!

As of mid-March 2016, there are 930,000 Facebook users in Armenia, according to Facebook. That is 31% of the total population, and 28% of the population over age 14 (Facebook technically isn’t available to those under 13.) This is a leap of 120,000 users in one year.

Women and men are pretty much equally on Facebook. There are 470,000 Armenian males on Facebook, consisting of 31% of the total male population, or 40% of males over age 14. There are 460,000 female users in Armenia, 32% of the total female population, or 33% of the female 14+ population.

Age breakdowns are possible (although please see the original post for a description of some of the difficulties in determining this). There are 160,000 13-18 year old Armenians on the site, with slightly more boys than girls. However, we do have some population data for a different age category: 15-24 year olds that is quite interesting. With 360,000 Armenian youth (15-24) on the site, we see that 82% of this age group are Facebook users! In this age group, girls are dominating, with 87% of 15-24 year old girls using Facebook and 78% of 15-24 year old boys.