I’ve written some blog posts in the past about using Facebook’s ad data to tell us how many people use Facebook in a particular location, comparing it with World Bank population data. Please see these older post for the methods that I use. Here’s an update. I collected this information on November 23, 2015. In…
I’ve written some blog posts in the past about using Facebook’s ad data to tell us how many people use Facebook in a particular location, comparing it with World Bank population data. Here’s an update. I collected this information on April 3, 2015 and July 16, 2015. In April, there were 1,600,000 Facebook users in…
This is an update to this post from January and this post from March and this post from September. It is hard to know how many people in a country are using Facebook, but through Facebook’s Ad selling program, you can get some rounded information. The numbers they give are not exact, so these percentages…
Pretending to create an advertisement on Facebook allows for insight into who is using Facebook in a particular place. I document how I do this here. Today I was playing around with the Ad tool to see what Azerbaijanis are on Facebook. According to Facebook Ads, 52% of Azerbaijanis accessing Facebook own a smartphone, 25%…
This is an update to this post from January and this post from March. It is hard to know how many people in a country are using Facebook, but through Facebook’s Ad selling program, you can get some rounded information. The numbers they give are not exact, so these percentages displayed below are not accurate…
The past few days have seen a notable increase in cease-fire violations on the frontline of Nagorno Karabakh, with deaths on both sides (although more Azerbaijani deaths). I’m currently in Azerbaijan, but I keep an eye on both Azerbaijani and Armenian social media spaces and these are a few thing that have happened on the…
Number of Facebook users in the Caucasus is a popular topic. I did this analysis with data from Facebook itself. From the 2013 Caucasus Barometer, we see that 20% of Armenian adults, 16% of Azerbaijani adults, and 26% of Georgian adults use Facebook at least once a week. (Also provided are the percentages out of…
This is an update to this post from January. It is hard to know how many people in a country are using Facebook, but through Facebook’s Ad selling program, you can get some rounded information. The numbers they give are not exact, so these percentages displayed below are not accurate for the true number of…
While figuring out technology penetration rates isn’t my main interest, people do ask me a lot. I get nervous about giving percentages because I am more interested in demographic divides – gender, wealth, education, region, etc. And for the most part, giving penetrations rates doesn’t allow for that. (See here for more on this.) But…
A Facebook plugin called Find Your Best Friend On FB has blown up this week. I assume that it looks at private messaging frequency and frequncy of likes and comments and then pops out a photo of you with that person. I don’t really like these apps because they’re scanning your private messages and that…