23 Nov

Facebook use in Azerbaijan, November 2015

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I’ve written some blog posts in the past about using Facebook’s ad data to tell us how many people use Facebook in a particular location, comparing it with World Bank population data. Please see these older post for the methods that I use.

Here’s an update. I collected this information on November 23, 2015.

In November, there were 1,500,000 Facebook users in Azerbaijan. That’s about 16% of the total population of Azerbaijan. This has not changed much throughout 2015.

Gender differences abound. In November, Facebook says that there are about 1,000,000 male Facebook users, which is about 28% of the total Azerbaijani male population. In both April and July, Facebook says that there are 510,000 Azerbaijani women on the site, about 11% of the total female Azerbaijani population. That means there are nearly 2 men on Facebook for every 1 woman (1.96 to be exact). 67% of Azerbaijani Facebook users are men, 34% are women.

When we look specifically at young people, gender imbalance is similar, although more young women are on the site certainly than older women. Of the 250,000 Azerbaijani Facebook users ages 13-18 in November, 170,000 are male and 80,000 are female, so that means there are 2.1 boys for everyone 1 girl in the teenage age ranges. We don’t have population data on this age grouping, so it is hard to compare to the total population. Note that this gender imbalance is growing larger for the 13-18 year old age group – in April and July 2015, the number of male 13-18 year old Facebook users was roughly the same, but the number of 13-18 year old Azerbaijani women has dropped from 94,000 this summer to 80,000 now.

In another categorization of young people, we again see gender differences. Of those 15-24 year old Azerbaijanis on Facebook (there are 720,000 in November), we again see gender differences. 58% of the male population of that age are on the site and 31% of the female population are, a 2:1 ratio of males:females.

We do not see these gender differences at any age level in Armenia and Georgia. Georgia is always even and Armenia is fairly close to perfectly split.

Please feel free to ask any questions and I can also play around with data on request. There is so much demographic information to mine.