I’ve written some blog posts in the past about using Facebook’s ad data to tell us how many people use Facebook in a particular location, comparing it with World Bank population data.
Here’s an update. I collected this information on April 3, 2015 and July 16, 2015.
In April, there were 1,600,000 Facebook users in Azerbaijan and in July, Facebook says, there were 1,500,000. That’s about 16% of the total population of Azerbaijan.
Gender differences abound. In both April and July, Facebook says that there are about 1,000,000 male Facebook users, which is about 28% of the total Azerbaijani male population. In both April and July, Facebook says that there are 520,000 Azerbaijani women on the site, about 11% of the total female Azerbaijani population. That means there are nearly 2 men on Facebook for every 1 woman (1.92 to be exact). 67% of Azerbaijani Facebook users are men, 35% are women.
When we look specifically at young people, gender imbalance is similar, although more young women are on the site certainly than older women. Of the 280,000 (or 290,000 in April) Azerbaijani Facebook users ages 13-18, 180,000 are male and 94,000 are female, so that means there are 1.9 boys for everyone 1 girl in the teenage age ranges. We don’t have population data on this age grouping, so it is hard to compare to the total population.
However, we do have population data on 15-24 year olds. Facebook says there are 780,000 Azerbaijani Facebook users ages 15-24 as of July (810,000 in April though), which is 48% of the Azerbaijani population of that age. So almost half of all Azerbaijani youth are on the site. (For comparison though, 80% of Armenian and over 116% (double profiles surely) of Georgian 15-24 year olds are on the site, so that’s a huge difference.)
But of those 15-24 year old Azerbaijanis on Facebook, we again see gender differences. 62% of the male population of that age are on the site and 33% of the female population are, a perfect 2:1 ratio of males:females.
We do not see these gender differences at any age level in Armenia and Georgia. Georgia is always even and Armenia is fairly close to perfectly split.
Please feel free to ask any questions and I can also play around with data on request. There is so much demographic information to mine.
I’ll update with Armenia and Georgia in the coming days.