12 Mar

Age distributions on Internet and Social Networking Sites in Armenia, Azerbaijan, and Georgia

I had a request via Twitter for age analysis on social media use in the Caucasus. Ask and you shall receive.

But first, let’s start with Internet frequency.

Certainly, there are a lot more younger people online than there are older people in all 3 countries.

Interestingly, two-thirds of Armenian 18-24 year olds are online daily and only 13% of that age group aren’t online at all. Nearly half of 25-34 year old Armenians are online daily as well, but a third of that age group aren’t online at all. In Georgia it is similar with 61% of 18-24 year olds online daily and 11% never online. 43% of 25-34 year old Georgians are online daily and a little over a quarter are never online. Nearly all Georgians over 65 are not online, while in Armenia only 89% of that age group are not online. Ura to those Tatiks and papiks!




But then there is Azerbaijan. Over half of 18-24 year olds in Azerbaijan aren’t online. 60% of 25-34 year olds aren’t online. And pretty low percentages in the older age categories are online. But, as always with Azerbaijan, you have to look at gender. So, here are the breakdowns for the 18-24 and 25-34 categories where you can see tremendous gender differences.



Social networking site use is quite popular in all three countries, but let’s examine the age distributions.

In Armenia, 63% of 18-24 year olds are on a social networking site and 44% of 25-34 year olds are. In Georgia 72% of 18-24 year olds are on a social networking site and 58% of 25-34 year olds are. Wow! Then we come to Azerbaijan where only 28% of 18-24 year olds and 23% of 25-34 year olds are on a social networking site. Again, the gender dimension certainly is an issue here.




The website socialbakers.com has age distribution information for Facebook for every country. I don’t put a lot of weight into it, but I also did these pie charts to resemble socialbakers’, as that was what was requested via Twitter.







01 Mar

Facebookistan.am, Facebookistan.az, Facebookistan.ge in 2012


This is an update to this post about 2011. 2012 overall Internet use here.

All data is from the Caucasus Barometer.

We know that a larger percentage of Armenians (52%) and Georgians (43%) are online than Azerbaijanis (27%) and weekly or more often adult Internet users are 43% of Armenians, 33% of Georgians, and 19% of Azerbaijanis.

Armenia has 3,100,236 people, Azerbaijan 9,168,000 people, and Georgia 4,486,000 people – but that’s total population, we need to look at just adults (since that’s the data we have about Internet use – I fully acknowledge that teenagers are online and may be using social media). According to the World Bank, 20% of Armenians, 21% of Azerbaijanis, and 17% of Georgians are ages 0-14.

So, let’s take them out of the equation – (that’s 620,047 Armenians, 1,925,280 Azerbaijanis, and 762,620 Georgians) – and you have “adult” populations of 2,480,189 AM, 7,242,720 AZ, and 3,723,380 GE. So raw weekly or daily Internet users would be:

744,057 in 2011 and 1,289,698 in 2012 Armenia
941,554 in 2011 and 1,376,117 in 2012 Azerbaijan
1,042,546 in 2011 and 1,228,715 in 2012 Georgia

Thus in 2012, there are about 1.2-1.4 million weekly or daily Internet users in each country, with Azerbaijan having the most in raw numbers, despite the lowest percentage.


In 2011, 6% of Armenians, 7% of Azerbaijanis, and 9% of Georgians (ADULTS) were on Facebook (let’s leave Odnoklassniki out of this for now). In 2012, 27% of Armenians, 13% of Azerbaijanis, and 30% of Georgians were on a social networking site.

Raw numbers then would be:

148,811 in 2011 and 669,651 in 2012 in Armenia
506,990 in 2011 and 941,554 in 2012 in Azerbaijan
335,104 in 2011 and 1,117,014 in 2012 in Georgia


Socialbakers.com is a website that gives Facebook statistics. I’m not very comfortable using it because of its lack of transparency and because we don’t know where they get any of their data, but let’s see what they say.

Total Facebook Users     395340 — I have 669,651 adults, so this seems off (although Odnoklassniki could be a factor)
Position in the list     112
Penetration of population     13.32% — I have 27% of adults
Penetration of online population     29.06% — I have 53% of adults

Total Facebook Users     1013080 — I have 941,554 adults, so this seems reasonable
Position in the list     82
Penetration of population     12.20% — I have 13% of adults, so this seems a little low for total population
Penetration of online population     23.97%I have 50% of adults, so this seems really off

Total Facebook Users     969840 — 1,117,014 adults, so this seems fairly close
Position in the list     85
Penetration of population     20.95% — I have 30% of adults, so this is off
Penetration of online population     82.84% — I have 70% of adults, so this seems okay

In the future I’ll look at socialbaker’s gender and age breakdown and see if it matches with what comes from the Caucasus Barometer.

(This is a copy and paste from what I wrote about 2011, but I wrote it in winter 2012.)

Okay, so back to my original point — I’ve noticed that the Azerbaijani Facebook and Twitter worlds is substantially more active than the Armenian one. (I acknowledge that I’m not up on what is going on in Georgia, but for reasons explained below, you’ll see that it is probably similar to Armenia). Why is this?

1. The raw numbers noted above — a lot more Azerbaijanis are on Facebook than Armenians. (I’m going to leave these countries’ diasporas out of this, but for what it’s worth, I feel like the Azerbaijani diaspora engages with Republic of Azerbaijan citizens more than Armenian diaspora do with Republic of Armenia citizens).
2. Because of the lack of free expression and assembly in Azerbaijan, most political discussion takes place on Facebook. Armenians can do this fairly freely in cafes or homes. Similarly, Armenians can organize and be political active in ways that Azerbaijanis cannot.
3. Language is a big part of this. As I wrote before, users of the Azerbaijani language are at a serious advantage over users of Armenian or Georgian because Azerbaijani uses the Latin script. This is also a special concern when it comes to Twitter and even more so when it comes to mobile phones (only the most recent Android OS has Armenian and Georgian, iPhone has it, but the others? No way). But my overall point is that there are barriers to Armenians and Georgians using these sites.
4. This is entirely speculative, but I get the sense that Bakuvians are just way more wired than Yerevantsis are. The Baku social media scene, beyond politics, is always jumpin’! There are a ton of Azerbaijani Instagrammers, Pinteresters, and other social media platform users. I just don’t see that same sort of scene in Yerevan. Yes, there is a bit of a FourSquare scene and of course people use these social media sites, but not to the extent that I see in Azerbaijan. (Although this may be a result of the sheer numbers!!)

I’m sure there are other reasons, and I’d love to hear comments…

10 Jan

What do Armenians do on social networking sites?

More from the ArMedia dataset…

With so many Armenians on social networking sites (85% of mobile Internet users, 83% of Armenians that have both mobile and PC-based Internet, and 54% of PC-based Internet users in Armenia, as of a year ago), what are they doing on there?

Mostly communicating with friends! While only a little bit more than a third (37%) of Armenians that access social networking sites via a computer say that they communicate with friends, three-quarters of mobile Internet SNS users and 83% of those with both mobile and PC Internet and use SNSs say they’re communicating with pals.

Some use messaging to communicate with friends (27% of PC SNS users, 23% of mobile SNS users, and 19% that have both mobile and PC for SNS access).

Those PC SNS users are busy with something else — they’re sharing information (well, 37% of them are), but compared to only 13% of those with both and 17% of those with mobile for SNS access, this is a lot!

Those PC users are givers, not takers — they are busy sharing information, but they’re not really seeking information. Only 8% of PC SNS users are seeking information on social networking sites, while a quarter of mobile users and those with both PC and mobile for SNS access do.

What about new people? In my qualitative work I’ve heard a lot about Armenians trying to meet dating partners on social networking sites – and maybe this is the case in this data as well. A quarter to a third of Armenian SNS users are trying to meet new people on social networking sites.

Games are a bit popular too, especially with mobile users — a third of those with both PC and mobile and a quarter of mobile-only SNS users play games. Only 18% of PC SNS users do though.

Photos, videos, and music are posted by 17-27% of SNS users too.

** If anyone is interested, I can do a Facebook versus Odnoklassniki breakdown. **

New data is coming soon (hoorah!), but this gives a pretty good snapshot of Armenian social network site use in January-February 2011.