13 Dec

New article out

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I have a new article out with Beverly Bondad-Brown and Ron Rice.

Bondad-Brown, B., Rice, R. E., & Pearce, K. E. (2012). Understanding the role of motivations, audience activity, generational cohort, & contextual age in online video use & recommendations. Journal of Broadcasting & Electronic Media, 56, 471-493.


We worked on this project in 2005-2006 when YouTube and online video watching was first hitting the scene. As happens, it took this long to get out as a publication. I don’t see myself working on online video again in the future, but this project was a lot of fun.