It has been quite awhile since I last blogged about Facebook use in the Caucasus. Two interesting changes have happened: one, Facebook now also gives Instagram data and two, Facebook now reports on number of users in an average day. Thus numbers may seem lower. Again, here is a guide to how I get these data.
According to Facebook, around 980,000 Azerbaijanis are active on the site daily. That’s 10% of the total population. 14% of Azerbaijani men and 6.5% of Azerbaijani women use the site daily. As has been the trend in Azerbaijan, about twice as many men use the site as women do.
Looking at just youth, about 22% of Azerbaijanis ages 15-24 use Facebook daily. 46% of males that age and 12% of females that age. The male percentage has remained steady over the time that I’ve been looking at this, but it appears that the percentage of young women using the site has dropped. Currently, 4 times as many young men use the site than young women.
According to the same Facebook ad system, approximately 770,000 Azerbaijanis use Instagram daily – 470,000 men (10%) and 290,000 women (6%). These numbers are actually pretty close to the numbers that use Facebook.
24% of 15-24 year old Azerbaijanis use Instagram daily, 31% of young men and 17% of young women. While certainly there are likely overlaps, it does appear that Instagram is more popular than Facebook with young Azerbaijani women.
As always, these numbers are to be taken with a grain of salt.