I had a request via Twitter for age analysis on social media use in the Caucasus. Ask and you shall receive.
But first, let’s start with Internet frequency.
Certainly, there are a lot more younger people online than there are older people in all 3 countries.
Interestingly, two-thirds of Armenian 18-24 year olds are online daily and only 13% of that age group aren’t online at all. Nearly half of 25-34 year old Armenians are online daily as well, but a third of that age group aren’t online at all. In Georgia it is similar with 61% of 18-24 year olds online daily and 11% never online. 43% of 25-34 year old Georgians are online daily and a little over a quarter are never online. Nearly all Georgians over 65 are not online, while in Armenia only 89% of that age group are not online. Ura to those Tatiks and papiks!
But then there is Azerbaijan. Over half of 18-24 year olds in Azerbaijan aren’t online. 60% of 25-34 year olds aren’t online. And pretty low percentages in the older age categories are online. But, as always with Azerbaijan, you have to look at gender. So, here are the breakdowns for the 18-24 and 25-34 categories where you can see tremendous gender differences.
Social networking site use is quite popular in all three countries, but let’s examine the age distributions.
In Armenia, 63% of 18-24 year olds are on a social networking site and 44% of 25-34 year olds are. In Georgia 72% of 18-24 year olds are on a social networking site and 58% of 25-34 year olds are. Wow! Then we come to Azerbaijan where only 28% of 18-24 year olds and 23% of 25-34 year olds are on a social networking site. Again, the gender dimension certainly is an issue here.
The website socialbakers.com has age distribution information for Facebook for every country. I don’t put a lot of weight into it, but I also did these pie charts to resemble socialbakers’, as that was what was requested via Twitter.