It has been quite awhile since I last blogged about Facebook use in the Caucasus. Again, here is a guide to how I get these data.
According to Facebook, as of September 2017, around 2,600,000 Azerbaijanis, 27% of the total population, or more accurately, 26% of the population over age 14, are on Facebook. A year ago it was 1,500,000, 15% of the over 14 population. That’s a huge leap.
Half of all Azerbaijani men (over age 14) are on Facebook (well, 49.73%) and 22.5% of Azerbaijani women (over age 14) are on Facebook. This has been the trend for as long as I’ve been tracking this.
Looking at just youth, about 61% of Azerbaijanis ages 15-24 use Facebook. 80% of males that age and 41% of females that age. In September of 2016, 58% of young men were on the site while 31% of young women were. It seems that there was a huge growth in use by young men, but much less with young women.
As always, these numbers are to be taken with a grain of salt. This is information from Facebook ads.