It has been awhile since I last blogged about Facebook use in the Caucasus. Again, here is a guide to how I get these data. Click on the tags for previous rates – here’s September 2017, here is May 2018.
As of December 2018, there are about 1,400,000 Facebook users in Armenia, according to Facebook. That is 47% of the total population, and 43% of the population over age 14 (Facebook technically isn’t available to those under 13.) There is a bit of growth since May 2018 when Facebook ads estimated 1,200,000 users (40% of the population), but I would be cautious to attribute this to the Velvet Revolution. About 100,000 new Armenians join Facebook each quarter or so anyway.
As far as gender, 44% of the total male population, or 57% of males over age 14 are on Facebook. 48% of the total female population, or 49% of the female 14+ population. So there are some gender differences, but probably within the margin of error.
Just looking at the 15-24 year olds, 87% of them are on the site, 86% of young men and 92% of young women. These numbers have been fairly steady for a few years, with many young women on the site for awhile. 2016 seemed to be the big leap here.
Some trends to look for – as in the rest of the world, young people are moving more toward Instagram. Everyone is moving toward WhatsApp and other private messaging services.